Lead Capture Mistake #1: Being Resistible When You Generate Leads Online
By Madison JacobsPart 3 of the “The Dos and Don’ts of Lead Capture” seriesYou’ve made it to part III in a series of posts on the dos and don’ts of capturing leads online. Welcome! In part II of the...
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5 Ways to Boost Your Business with Content Marketing
Guest Post by Megan Totka Marketing is an essential tool that helps a company achieve its business goals. Content marketing, in particular, is a form of strategic marketing that has skyrocketed in...
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Content Marketing: Telling a Story
By Kylie Jane WakefieldWant to be a great content marketer? Learn how to be a great storyteller first. Marketing online, or emarketing, is what small businesses must do in order to grab the customers’...
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Guest Blogging Vs. Blogging — What’s most important?
Guest post by Ruth Bremer Guest blogging can be a creative marketing tool for building your online presence and directing traffic to your website. But you only have so many hours in the day, and you...
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Content Marketing and Your Small Business
Guest post by Megan Totka It seems that all businesses have their eyes peeled for a creative and honest marketing strategy. More businesses than ever have turned to content marketing over the last...
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12 Tips for Elevating Your Blog Posts to the Next Level
Guest post by Chris MartinYou know the phrase, “you must learn to crawl before you can walk”? Well, ever since you started content marketing by blogging, you’ve developed a nice writing routine,...
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Using A Guest Blogger Program and Finding the Right “Fit”
Guest post by Kristen Matthews Unfortunately, blogger outreach isn’t a one size fits all brands. But this doesn’t stop many brands from reaching out to any blogger with a lot of followers and calling...
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Content Marketing is Growing Among Small Businesses, But Challenges Await
Content marketing has quickly spread from enterprises to the likes of small businesses and entrepreneurs. Why? Because it works to increase traffic, raise awareness and, ultimately, increase sales....
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4 Tips to Keep Your Blog Relevant and Fresh
Guest post by Megan Totka Is your business’ blog doing well? Working hard to keep your blog relevant and fresh? There are ups and downs to owning a small business, and if you feel that blogging is...
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5 Truths About SEO for Small Business Owners
Guest post by Brian Spero Ten years ago, hardly anyone had heard about SEO, much less knew the potential it held for emerging small businesses. Today, search engine optimization is an essential...
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Video Content: Simple Video Creation Tips
Guest post by Megan Totka The economic upswing is promising for small businesses. But that doesn’t mean you can ignore the trend of video content. This method of marketing is rapidly growing because...
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Jay Baer Talks Youtility and what it Means for Content
“If you create Youtility, your customers will keep you close.” –Jay Baer Each day we are inundated with content through a variety of mediums and due to that information overload, it takes something...
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Content Marketing 2013 Edition [INFOGRAPHIC]
We all know how important it is to develop great content with a strong message and a clear call to action. After all, 90% of consumers say they find it useful. So what’s happening in the content...
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Blog Trends, According to Dino Duggan & Robert Scoble [Part 1]
The future of blogging is shifting to adapt to new consumption habits, and as small business owners, entrepreneurs and social creatures, we all know it. It’s like someone saying, “The way we...
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3 Ways Small Businesses Can Dominate with Google Maps
When small businesses talk about Google, it’s often in reference to search engine optimization or paid advertising. While Google has an impressive suite of products, it’s often easy to just think about...
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Content Marketing: Why Social and Search Are Essential for Success
There is a lot of information out there on content marketing. Usually they are broken into three parts: content, social media and search engine optimization. While there are other segments, these are...
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Why and How to Create Powerful Infographics
As a small business owner, you are probably on the lookout for sources of content ideas for your business blog and ways to make your content marketing strategy more powerful. Many small business owners...
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CC Chapman Wants us to be Good, Creative Humans
CC Chapman, opening keynote speaker at Digital Summit in Phoenix, drives online marketing efforts, wrote the international bestselling book “Content Rules” with Anne Handley and has worked with some...
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Mythbusters Content Marketing Edition: Secrets Revealed
Elle Shelly, Founder & Chief Strategy Officer of Pinball Strategy and Shannon Johnson, a Content Strategist at HubSpot gave an excellent presentation at Digital Summit in Phoenix on some common...
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Generate Leads with Great Content and Customer Involvement
By Madison Jacobs Part 3 of “How to Get New Customers Using Social Media” series You’ve made it to part III of How to Get New Customers Using Social Media” blog series. In my part II post, I talked...
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