Content Creation
Our new video series “A Chat with Matt” starts here! We will be chatting with Matt Peterson, a content training specialist at Infusionsoft, to address small business owners’ concerns and questions and...
View ArticleLead Capture Mistake #1: Being Resistible When You Generate Leads Online
By Madison Jacobs Part 3 of the “The Dos and Don’ts of Lead Capture” series You’ve made it to part III in a series of posts on the dos and don’ts of capturing leads online. Welcome! In part II of the...
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5 Ways to Boost Your Business with Content Marketing
Guest Post by Megan Totka Marketing is an essential tool that helps a company achieve its business goals. Content marketing, in particular, is a form of strategic marketing that has skyrocketed in...
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Content Marketing: Telling a Story
By Kylie Jane Wakefield Want to be a great content marketer? Learn how to be a great storyteller first. Marketing online, or emarketing, is what small businesses must do in order to grab the customers’...
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Guest Blogging Vs. Blogging — What’s most important?
Guest post by Ruth Bremer Guest blogging can be a creative marketing tool for building your online presence and directing traffic to your website. But you only have so many hours in the day, and you...
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Content Marketing and Your Small Business
Guest post by Megan Totka It seems that all businesses have their eyes peeled for a creative and honest marketing strategy. More businesses than ever have turned to content marketing over the last...
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Content Marketing is Growing Among Small Businesses, But Challenges Await
Content marketing has quickly spread from enterprises to the likes of small businesses and entrepreneurs. Why? Because it works to increase traffic, raise awareness and, ultimately, increase sales....
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4 Tips to Keep Your Blog Relevant and Fresh
Guest post by Megan Totka Is your business’ blog doing well? Working hard to keep your blog relevant and fresh? There are ups and downs to owning a small business, and if you feel that blogging is...
View ArticleWith Online Content, Quality Counts!
Professional marketers and business consultants love to use the phrase “content is king” because content is such a fundamentally important component to internet marketing. When you consider that online...
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Start a Small Business Blog in 7 Days or Less
There is a plethora of “Start a Blog in 10 Minutes” tutorials out there and while they might be accurate in their instruction, they can be horribly misleading in their implication. While everyone...
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9 Easily Missed Opportunities to Promote Your Blog
You just started a new blog for your small business. You’ve established a rhythm of posting and you feel good about your blog as a resource for your small business. But there’s a problem: no one knows...
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Content Marketing: 6 burning questions you’ve always wanted to ask
The purpose of content excellence is to create ideas so contagious that they cannot be controlled Coca-Cola Content marketing is everywhere. Blog posts. E-books. Experts. Dos and don’ts and apps and...
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20 Free Content Marketing Tools for Small Business Success
By now Infusionsoft’s Content Marketing Month is in full swing. At this point you’ve read the Definitive Content Marketing Q & A and devoured the e-book and content marketing strategy workbook,...
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5 Steps to Protecting Your Most Valuable Content
Guest post by Rachel Rodgers Rachel Rodgers- Protect Your IP By now, we’ve all heard about the magic that is content marketing. I, personally, have seen businesses go from humble beginnings to massive...
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Shoot Great Marketing Videos with your iPhone
BambooHR, (a Utah-based company that makes HR software) recently shared some valuable data about the impact of video: they’ve found that emails containing “video” in the subject line outperformed all...
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Solve Your Content Marketing Puzzle [Infographic]
So, you want to create a content marketing campaign but don’t know where to start? Content Marketing is everywhere. The marketing landscape has changed in the past few years, and while paid traditional...
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The Top 20 Free Content Marketing Tools For Your Small Business (Infographic)
In the past month we’ve taken a deep dive into content marketing. We’ve covered using your smart phone to shoot video like a pro, given you the low-down on creating a winning content strategy, and...
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