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5 Truths About SEO for Small Business Owners
Guest post by Brian Spero Ten years ago, hardly anyone had heard about SEO, much less knew the potential it held for emerging small businesses. Today, search engine optimization is an essential...
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Video Content: Simple Video Creation Tips
Guest post by Megan Totka The economic upswing is promising for small businesses. But that doesn’t mean you can ignore the trend of video content. This method of marketing is rapidly growing because...
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Jay Baer Talks Youtility and what it Means for Content
“If you create Youtility, your customers will keep you close.” –Jay Baer Each day we are inundated with content through a variety of mediums and due to that information overload, it takes something...
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Content Marketing 2013 Edition [INFOGRAPHIC]
We all know how important it is to develop great content with a strong message and a clear call to action. After all, 90% of consumers say they find it useful. So what’s happening in the content...
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Blog Trends, According to Dino Duggan & Robert Scoble [Part 1]
The future of blogging is shifting to adapt to new consumption habits, and as small business owners, entrepreneurs and social creatures, we all know it. It’s like someone saying, “The way we...
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3 Ways Small Businesses Can Dominate with Google Maps
When small businesses talk about Google, it’s often in reference to search engine optimization or paid advertising. While Google has an impressive suite of products, it’s often easy to just think about...
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Content Marketing: Why Social and Search Are Essential for Success
There is a lot of information out there on content marketing. Usually they are broken into three parts: content, social media and search engine optimization. While there are other segments, these are...
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Why and How to Create Powerful Infographics
As a small business owner, you are probably on the lookout for sources of content ideas for your business blog and ways to make your content marketing strategy more powerful. Many small business owners...
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CC Chapman Wants us to be Good, Creative Humans
CC Chapman, opening keynote speaker at Digital Summit in Phoenix, drives online marketing efforts, wrote the international bestselling book “Content Rules” with Anne Handley and has worked with some...
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Mythbusters Content Marketing Edition: Secrets Revealed
Elle Shelly, Founder & Chief Strategy Officer of Pinball Strategy and Shannon Johnson, a Content Strategist at HubSpot gave an excellent presentation at Digital Summit in Phoenix on some common...
View ArticleLead Capture Mistake #1: Being Resistible When You Generate Leads Online
By Madison Jacobs Part 3 of the “The Dos and Don’ts of Lead Capture” series You’ve made it to part III in a series of posts on the dos and don’ts of capturing leads online. Welcome! In part II of the...
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5 Ways to Boost Your Business with Content Marketing
Guest Post by Megan Totka Marketing is an essential tool that helps a company achieve its business goals. Content marketing, in particular, is a form of strategic marketing that has skyrocketed in...
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Content Marketing: Telling a Story
By Kylie Jane Wakefield Want to be a great content marketer? Learn how to be a great storyteller first. Marketing online, or emarketing, is what small businesses must do in order to grab the customers’...
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Guest Blogging Vs. Blogging — What’s most important?
Guest post by Ruth Bremer Guest blogging can be a creative marketing tool for building your online presence and directing traffic to your website. But you only have so many hours in the day, and you...
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Content Marketing and Your Small Business
Guest post by Megan Totka It seems that all businesses have their eyes peeled for a creative and honest marketing strategy. More businesses than ever have turned to content marketing over the last...
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Content Marketing is Growing Among Small Businesses, But Challenges Await
Content marketing has quickly spread from enterprises to the likes of small businesses and entrepreneurs. Why? Because it works to increase traffic, raise awareness and, ultimately, increase sales....
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4 Tips to Keep Your Blog Relevant and Fresh
Guest post by Megan Totka Is your business’ blog doing well? Working hard to keep your blog relevant and fresh? There are ups and downs to owning a small business, and if you feel that blogging is...
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Start a Small Business Blog in 7 Days or Less
There is a plethora of “Start a Blog in 10 Minutes” tutorials out there and while they might be accurate in their instruction, they can be horribly misleading in their implication. While everyone...
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9 Easily Missed Opportunities to Promote Your Blog
You just started a new blog for your small business. You’ve established a rhythm of posting and you feel good about your blog as a resource for your small business. But there’s a problem: no one knows...
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Content Marketing: 6 burning questions you’ve always wanted to ask
The purpose of content excellence is to create ideas so contagious that they cannot be controlled Coca-Cola Content marketing is everywhere. Blog posts. E-books. Experts. Dos and don’ts and apps and...
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20 Free Content Marketing Tools for Small Business Success
By now Infusionsoft’s Content Marketing Month is in full swing. At this point you’ve read the Definitive Content Marketing Q & A and devoured the e-book and content marketing strategy workbook,...
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5 Steps to Protecting Your Most Valuable Content
Guest post by Rachel Rodgers Rachel Rodgers- Protect Your IP By now, we’ve all heard about the magic that is content marketing. I, personally, have seen businesses go from humble beginnings to massive...
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Shoot Great Marketing Videos with your iPhone
BambooHR, (a Utah-based company that makes HR software) recently shared some valuable data about the impact of video: they’ve found that emails containing “video” in the subject line outperformed all...
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Solve Your Content Marketing Puzzle [Infographic]
So, you want to create a content marketing campaign but don’t know where to start? Content Marketing is everywhere. The marketing landscape has changed in the past few years, and while paid traditional...
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The Top 20 Free Content Marketing Tools For Your Small Business (Infographic)
In the past month we’ve taken a deep dive into content marketing. We’ve covered using your smart phone to shoot video like a pro, given you the low-down on creating a winning content strategy, and...
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